In this Guest Blog Post of News & Tips to Combat Workplace Violence, Mr. Rich Klein, President of Crisis Management with over 25 years of advising companies, law firms and organizations about crisis management and crisis communications shares some perspectives about Covid-19 Return to Work issues.
My intro: I am almost certain you will relate to the points of view Mr. Klein offers simply because many of us operate from the perspective that “It won’t happen to us” so why plan.
Failure to plan for a crisis before, during and after will catch many company leaders off guard in a crisis. You want to know why? Because businesses did not make crisis management planning part of their overall business planning. It’s much like what I have been saying about workplace violence prevention. If you don’t have a prevention plan today, you will have a crisis management issue tomorrow.
So whether your business or organization is a small, midsize or large size Employer without a crisis management mindset, you will find that prevention and preparedness will find you woefully unprepared on the day of the crisis.
The pandemic crisis we find ourselves in is being called a “new normal” of which I will call an “interim phase” and your failure to anticipate the need for a crisis management plan is probably making you feel exposed, vulnerable and unprepared.
Take Rich Klein’s perspectives to heart and then click on this link https://www.linkedin.com/pulse/20140613154848-6790863-5-reasons-leaders-fail-at-crisis-management to drive his point home.
Reopening your business or organization during a painful pandemic calls for the most effective messaging to all your stakeholders.
There will be new laws/regulations, new employee protocols, increased liability risks – and hopefully a different approach to branding and marketing.
Many businesses are facing backlash from earlier layoffs with more job cuts that may be unavoidable in coming weeks. Maybe you didn’t handle the communication of prior layoffs well – and that has decreased morale among existing employees. And, I’ve already heard from some businesses with executives and staff who tested positive for coronavirus and are nervous about customers/clients finding out.
Or worse, management is lying about it in public statements to customers, the press and on social media.
Other businesses, particularly in manufacturing and hospitality, have been accused of not providing personal protective equipment at a facility that required it and now are being harshly criticized by their own employee whistleblowers.
Finally, some big companies and institutions took SBA loans that didn’t need them at the expense of starving smaller businesses and are currently on the receiving end of much negative press that will harm reputation and more.
As you can see, there are many issues that you will need to communicate effectively about right now and in the near future.
I recently started offering very affordable, confidential consultations via Zoom/Skype/Google Hangouts, phone or any format that works for you.
We will talk about internal /external communications specific to your company and industry, corporate social responsibility messaging and how to respond to the media and on social media regarding coronavirus and other crisis situations.
Please get in touch by emailing email@example.com and stay safe.