The IMC (Institute of Management Consultants) Carolinas Chapter will conduct its quarterly meeting at the Grandover Hotel and Conference Center, Greensboro, North Carolina on February 13, 2022, between the hours of 11:30 AM and 5 PM. During this onsite, interactive presentation, Mr. Felix P. Nater will touch on the importance of identifying one’s value proposition while always staying on top of our strengths, weaknesses, opportunities, and threats. Attracting clients requires that consultants differentiate themselves from the competition. Differentiation must not only attract the sale but influence the close. Hear how consultants can use their own sustainable competitive advantage through deep client relationships that are value oriented, rare, or unique and imitable or difficult to duplicate. The key takeaways from this engaging session will answer these 3 questions:
- What is a competitive advantage?
- What is your sustainable competitive advantage?
- What makes it competitive?
“Sustainable competitive advantage describes company assets, abilities, or attributes that are difficult to duplicate or exceed. ~ Michael Porter
